# Payment Solutions for Direct Merchants and Online Marketplaces

Finix’s payment platform can now support Direct Merchants and Online Marketplaces, in addition to our existing customer segments.

This release delivers more configurations of our platform and different bundles of features for payments solutions tailored to the unique needs of different supported business models and their specific payments use cases.

We support:

- **Direct Merchants:** eCommerce and other direct merchants who sell goods and services directly to buyers online, in-person, or both.
- **Software Platforms:** SaaS companies offering embedded payments to their customers online, in-person, or both.
- **Online Marketplaces:** Digital marketplaces that connect buyers and sellers online.
- **Payfacs:** Large enterprise organizations registered as payment facilitators.
- **Direct Merchants:** eCommerce and other direct merchants who sell goods and services directly to buyers online, in-person, or both.
- **Software Platforms:** SaaS companies offering embedded payments to their customers online, in-person, or both.
- **Online Marketplaces:** Digital marketplaces that connect buyers and sellers online.
- **Payfacs:** Large enterprise organizations registered as payment facilitators.


For more info, see [Who We Serve](https://finix.com/who-we-serve/customers).